Search Engine Optimization

Search Engine Optimization

Launching a new business in itself is an achievement. Many businesses fail in the first year and many do not reach the five-year mark. Why do you ask? Well, Did you know that Wordpress users alone publish over 2 million articles every day, 24 articles per second? Which means 216 users will publish their blog before you finish reading this sentence. This is from Wordpress only, imagine the amount of competition.

Marketing is difficult, digital marketing even more. The mysterious nature of SEO makes it look like the most difficult form of marketing technique, yet if done properly can build a strong foundation to promote your business. When it comes to organic search engine visibility, there is very little to compete with. Best of businesses are built on the foundation of trust and organic listing helps build this trust with the local customers.

We want you to acknowledge the power of SEO and make right use of it because it is given that SEO will prove to be important for your business in the future.

So, what is SEO?

Is it an optimized website? Or a market research? Is it content marketing through search engines? Or is it keyword research? Is it a mobile optimization? Or is it analytics?

The truth is, it is all of these and much more. SEO is a complex digital marketing technique with different types and factors that influence it. An experienced SEO Analyst can help you to identify which SEO technique will best suit your business. This decision is influenced by factors such as which industry your business is in, the geographical area of your business, who is your target audience, etc.

All major search engines such as Google, Bing and Yahoo have primary search results, where web pages are shown and ranked based on what the search engine considers most relevant to users

Let’s consider search engine as a referral engine - a tool which answers all of the user’s questions. For your business to become successful in this space, you have to do everything in your power to be the best. Be driven to provide your target audience with the need to make a decision. This will benefit your business by converting more clicks to customers.

There are different areas of SEO to be considered:
On-page and Off-page
The content



A website is an absolute necessity for businesses to establish themselves online. It is like an online brochure where potential clients can know about the services offered, the work was done previously, the number of clients, etc. It is basically a printed brochure turned into a virtual one.

Website Optimization is extremely important for any individual or company trying to get a higher rank in the search engines. Website promotion helps in a number of ways, following are a few:

A. Increased brand awareness
Site promotion helps in leveraging the investment you have made in your website and make direct contributions your bottom line. A website with a higher ranking represents that number of people are familiar with the company and its products, even if they have not made any purchase from their website before.

B. Targeted Website Traffic
Search Engine Marketing helps get customers to your doorsteps. The customers that come to your website are looking to make a purchase from your portal for sure. These clients come to your website after they have entered a keyword or phrase that matches with the content on your website. If you are not using relevant keywords, you are missing out on customers!

C. Cost Effective
SEO provides a greater return on investment than other traditional techniques of marketing. It is free and works on the mechanism of keywords and link building.



Keyword research is the basis for your online marketing effort, helping in every decision you make. It is a particular word or phrase that describes the contents of a webpage. Defining a keyword in your content narrows the search results down, making it easier for the right people to find it without deviating to the wrong pages.
There are two forms of keywords:

Short Tail Keywords: Usually consists of 1-3 words.
Example: Study abroad today!
Long Tail Keywords: More specific and more than 3 words.
Example: Study abroad in Canada today.

Here are 5 tips for good and meaningful keywords research:
Know the ranking of the keywords you have already used or will use in the future.
Look at the kind of keywords your competitors are using.
Pay attention to what Google suggests
Think about how your customers would search, use that kind of keywords
Do not make simple spelling or grammatical errors. Use Thesaurus.

Off-Page and On-Page

For a successful SEO campaign, your marketing strategy can be divided into two categories, namely:
On-Page SEO: What is your website about?
Off-Page SEO: How popular is your website?

What you rank for is taken care by the on-page SEO, while how you rank is taken care by the Off-page SEO.

A.On-Page SEO
On-Page SEO

It is an act of optimizing the different parts of the website that affects your search engine ranking. These are the kind of stuff you have total control on and can make changes accordingly. The factors involved are: Title Tag: Targeted keywords can be used in the title tag of each page on your website.
Headings (H1): It is always a good idea to include headings and subheadings in the content on the website. Include keywords too.
URL Structure: Put keywords in the URL’s wherever possible.
Page Loading speed: Optimizing your website to load faster helps in getting a higher rank.
Content: The content on the website must be keywords enriched so as to appear on the search engines.

B. Off-Page SEO
Off-Page SEO

Unlike on-page SEO, off-page SEO deals with the activities that you can perform outside the boundaries of your website. It focuses on increasing the authority of the website domain through the act of getting links from other websites.
Factors affecting Off-Page SEO are:
Creating content that readers want to read
Social Media shares that automatically link back to your website
Emails that link back to your business
Blogging on platforms like Quora, Reddit, etc links back to you.

The Content

The content is the king. It is what attracts the audience to your website. The Google Bots crawl your web pages looking for information that is relevant to the user. These bots look for keywords or phrases that match the user query. The content on the website generally has to be keywords enriched in order to help these bots recognize the information and make your website appear on the first page of search engines.

Content can be of any type. It could be writing Meta Descriptions or coming up with a title. It could be blogs that link back to the website or the content on the website itself. Hence it is referred to as a King because without content SEO wouldn’t exist.

Our digital marketing services are recognized as one of the most result oriented. Our experts can help you achieve a higher rank and increase your website traffic organically. Dilly Digital is one of the best digital marketing agency in Bangalore, India. You can check out how we helped our client achieve 300% increase in website traffic over 3 days here.

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